Tag: marketing

November 17th, 2015 - NO COMMENTS

Facebook launched company “brand” pages in 2007. Originally, these business pages were a way for companies to have a non-intrusive presence on social media, where they could connect with and engage their customers and brand fans. As the years passed, companies became more prevalent and bothersome to Facebook users as they attempted to stand out from…
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November 10th, 2015 - NO COMMENTS

From “octothorp” to “pound sign” to the present day “hashtag,” this little symbol has gone through a lot. Nowadays, it’s hard to look anywhere and not see hashtags. They are on commercials, the news, billboards, and even in our daily conversations. #itsok #idoittoo #nojudgment. Since being implemented on Twitter in 2007, hashtags have revolutionized how we interact…
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September 12th, 2013 - NO COMMENTS

The end goal in website marketing is to turn visitors in to a sale. A landing page is a leading generating tool designed to grab the attention of visitors and help them convert in to a lead.   Although often confused, landing pages are not the same as your homepage. Landing pages serve to gather…
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June 22nd, 2011 - NO COMMENTS

Merriam Webster defines branding simply as “the promoting of a product or service by identifying it with a particular brand.”  If we follow this definition, we in turn find that a brand is “a class of goods identified by name as the product of a single firm or manufacturer” or “a characteristic or distinctive kind.” …
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