Category: Local SEO

Since the outbreak, businesses have to be more vigilant in their advertisements. Try to stay in the moment and create a campaign that is home-appropriate while staying frequently on top of your business’ specific trends. Using a tool like YouTube’s Video Builder (which is in beta) can allow you to create multiple variations of the…
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Google Grow My Store is a great way to compare your business to others, and see how you stack up. You’re able to give your URL to Google and it will analyze your retail store while it gives you tips, tricks, and statistics on your specific industry!   Grow My Store

How important is an SSL Certificate Really?! Are people really that sensitive about their data?   According to a 2019 Pew Research survey, nearly 80% of Americans have concerns about how and why companies collect their personal data.   Meanwhile, the convenience of digital devices means that we’re all spending more time online than ever…
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Backlinks — that is, links to your website that appear around the internet — have become a more and more important element in your organic search result performance. Understanding the definition, use, and cultivation of quality backlinks can help you quickly reach the top ranks for your target keywords.   What is a Backlink?  …
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Meeting long-term business objectives based on short-term KPI’s can be a tough call. Resist the urge to change your long-term KPI’s for short-term performance. The current circumstances we’re doing business under are unique and we will learn most by using consistent, long-term marketing metrics for making sound business decisions.