Category: Local SEO

Meeting long-term business objectives based on short-term KPI’s can be a tough call. Resist the urge to change your long-term KPI’s for short-term performance. The current circumstances we’re doing business under are unique and we will learn most by using consistent, long-term marketing metrics for making sound business decisions.

“Back in my day, we had to ask for directions!”   It’s true: thanks to smartphones, it’s easier than ever to find your destination. You don’t even need to know the address – just type the name of the location into your phone, and the search results will include a map with directions.   Thanks…
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The last few months of the year are a perfect time to review your business’s digital marketing performance for the past year and determine your goals, strategies, and “game plan” for the year ahead. When developing these strategies, it’s important to not only take inventory of the patterns and trends of your own website’s marketing…
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While social media is an important element of any digital marketing strategy, there can be a tendency to consider social media as an entirely separate “category” of digital marketing than your website SEO efforts. That is, aside from including links to your website in your social media posts, it might seem as though there is…
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I don’t know about you, but I love marching bands. There’s something deeply satisfying about watching all the individual members work together to form patterns, spell out words, and even create “pictures” as they march around the field. It would be impressive enough of these bands managed to perform their routines with the help of…
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