Category: Social Media

Have you ever heard the phrase, “a minute to learn, a lifetime to master?”   Social media can feel that way sometimes. It’s pretty simple to compose a post, upload an image, and add a link. You know it’s a good idea to be active on social media, so you keep at it as often…
Read More

While social media is an important element of any digital marketing strategy, there can be a tendency to consider social media as an entirely separate “category” of digital marketing than your website SEO efforts. That is, aside from including links to your website in your social media posts, it might seem as though there is…
Read More

Building Your Social Media Following Locally Most business owners are already using social media in their personal lives, so it makes sense to want to use this channel to grow your business. Everyone knows what social media is, but not every business is taking advantage of it. It is important not to dive headfirst into…
Read More

LinkedIn has always had a reputation as one of the most popular business social media tools, and it’s important not to neglect your LinkedIn account while focusing your attention on Facebook and Google+ for business. Most people use their LinkedIn personal accounts much differently than their personal Facebook accounts, making this an excellent tool for business networking….
Read More