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Client Spotlight – Visit Grand Rapids


Faster Solutions is proud to work with Visit Grand Rapids!

 

Visit Grand Rapids needed to increase its brand recognition to vacationers looking for a Northwoods Minnesota getaway, ranging from weekends to long stays.

 

Our team helped the destination market organization in Grand Rapids, MN tell its story, by showcasing its lake adventures, and that there’s so much more to enjoy in this Itasca County town. A new website, seasonal ads, and constant attention to SEO brought brand awareness to area lodging properties; resorts, hotels, lodges, and even a couple of Airbnb vacation rentals. 

 

Our team helped showcase a business community of local brews, wine tasting, shopping, and food adventures. We also highlighted other outdoor activities in the area, like the endless trails for those bringing snowmobiles, ATVs, snowshoes or visitors who just love a good hike. Before the COVID-19 pandemic, performances such as those at the Reif Performing Arts Center also took center stage.

 

To make sure Visit Grand Rapids’ marketing was always up-to-date, we helped implement seasonal website changes, so that this website’s photos and content always matched that season’s recreations. Today, photos of mask-wearers reflect modern times and safety in Grand Rapids, MN. 

 

When the COVID-19 pandemic hit, we adjusted our marketing strategy accordingly, walking a thin line between a positive and sensitive message during a time when travel was uncertain for everyone. 

 

The ROI was worth it. Throughout 2020, Visit Grand Rapids increased visits to its website by 70 percent. Meanwhile, clicks on digital ads increased by 125 percent YoY — all during a pandemic year, and in an uncertain tourism industry.

 

Our team’s most recent efforts are to ensure that visitors also take the next step and visit the area lodging properties’ websites. Faster Solutions created an interactive map that highlights area attractions and landmarks around Pokegama Lake. We also implemented marketing automation so Visit Grand Rapids can generate leads and prospects in a more personalized conversion funnel.

Meanwhile, when Visit Grand Rapids was ready to add a direct booking system to its website, Faster Solutions was here to help make sure the implementation went smoothly. 

 

Check out visitgrandrapids.com to see the adventure you’re missing out on! And know that we’re here to help tell your story and take your digital presence to the next level. Your new digital partner is ready, let’s work together today. 

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