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The Power of Emotional Reactions: Engage Users to Drive Web Traffic

In today’s market, consumers are bombarded by constant messages and advertising. They can’t go anywhere without seeing “Buy our Product” or “Join our Organization”. In this economy, how can businesses stand out and get users to take an interest in their product, service, or organization?


Adding emotion to your marketing campaign and website can be a powerful tool to energize users to take action! Enthusiasm, curiosity, fear, guilt, pride, greed, anger, shame, and pity are some of the emotions you can use to drive users to take an interest in your business or product. Even using a current event like a flood could motivate someone via fear to buy flood insurance.

Man with castle for head


There are many tools that can help you draw in users through emotion, including typography, color, imagery, and the message you convey. Colors, for example, can generate faster breathing or provide tranquility. The colors you use in your website can set the stage for what you want the user to feel. Adding powerful, bizarre, or unique imagery is another way you can draw and lead your users through your website. Utilizing an image that makes people stop and take interest could lead them to want to look further into what your company is all about.


Not sure where to start? As your partner, we look at your business from different angles and find ways to engage users to dive further into your website and business. Let us help you provide the proper message that will engage users to contact you today!

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