LinkedIn is a great way for companies to get the word out about their business and keep their audience updated with company news, events and other company related content. LinkedIn pages also often perform well in company searches making it even more important that your company not only have a LinkedIn page, but also that your page is fully optimized.
LinkedIn is also a great way to turn prospects interested in your business into customers. Studies have shown that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn.
The first step in improving your LinkedIn company page is making sure it is fully optimized. You probably have already filled out your basic business information and ‘About’ section, but make sure that you have included keywords in this information, since LinkedIn allows members to search for companies by keyword. It’s a good idea to include words and phrases that describe your business, expertise and industry focus.
The products and services section is the perfect place to really showcase what your business has to offer. Companies that fill out their products and services pages attract twice as many followers than those that don’t. The products and services page is where you can show people what you do best and give them a reason to follow you. This page also lets you link to any page on your website, case studies or other material to give more information about your products and services and really help sell your business to prospects.
Once your company page is fully optimized, it’s time to start engaging your audience! LinkedIn now lets you like and share content as your company, where before you were only able to do this as an individual. LinkedIn also allows you to target your updates. When you are going to post an update on your page, you have the option to share it with all your followers or only to a targeted audience, which can be helpful if you know your update doesn’t apply to all your followers.
When posting updates, it’s important to remember that all of your posts should not be promotional. A good rule of thumb for LinkedIn updates is for every promotional post, you should have four posts that are either content that would be useful or give value to your followers or shared content from your followers. Sharing your customers’ and prospective customers’ content on your page helps to develop relationships with them. Following this 1 to 4 rule will result in more follower interaction than if you only post promotional updates.
Your updates should always be quality content that is quick and easy to scan, so members will want to share it with their networks. You can also add an image, chart, video or link to your updates to increase engagement with your posts. Spending time in groups related to your company is a great way to see what engages your target markets the most. This will help you get ideas for topics to post about that will engage your followers the best.
If you want your updates to be seen by a larger audience, there are a few things you can do to gain more LinkedIn followers. The easiest thing to do is ask all the employees at your company to follow your company page. You can also have them add a link to your company page in their email signatures, so everyone they email will have direct access to your page. Another way to gain more followers is to add a LinkedIn follow button on your website. These buttons allow LinkedIn members to follow your company conveniently with a simple click.
Now that you have some ideas on how to make the most out of your LinkedIn company page, get to work optimizing and updating your company’s page! If you would like assistance creating a LinkedIn company page or developing a social media plan with ideas on what and when to post, Faster Solutions would be happy to help.