Tag: Marketing

It’s no secret that online shopping has skyrocketed in popularity in recent years. In fact, as of 2017, a majority of Americans now say they prefer online shopping to a traditional brick-and-mortar retail experience; among Millennials and Gen X-ers, the percentages are even higher. Considering that you’re currently reading a blog about digital marketing for your business,…
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When you hear the word “Brand,” you probably think of a well-known logo or slogan — the Nike “swoosh,” the McDonald’s golden arches, and so on. Perhaps your business already has a logo and tagline that you like, so in your mind, you’ve already established your brand.   But your brand is much more than…
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How important are online reviews to your business?   Recent studies show that 90% of consumers take online reviews into account before making a purchase, and 88% of consumers trust online reviews as much as advice from family members and friends. So while many consider “word of mouth” the most important form of promotion, nearly all consumers trust online reviews at least…
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Blogging has become a must  in the digital marketing world. Some companies haven’t adopted this marketing tactic yet, simply because they don’t understand the benefits of it. There are several reasons any business should start blogging: it helps increase a websites SEO, traffic, credibility, and it’s free!   Search Engine Optimization (SEO): Blogs are a…
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Have you heard about PPC advertising and wondered if and how it could benefit your business? Are you interested in utilizing this form of advertising but aren’t sure where to start? Today, we’ll review all the aspects and benefits of PPC advertising to illustrate how it drives visitors to your website, converts leads into clients, and…
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