What exactly is Pay Per Click (PPC) advertising? PPC advertising is when search engines like Google, Yahoo and Bing allow businesses to buy listings in their search results that will appear along with the organic, non-paid search results. These paid listings will show on the right side of the search page and also at the…
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The best marketing campaign in the world will lead nowhere if it leads nowhere. Imagine seeing an internet ad, maybe on Google, maybe a banner on one of your favorite websites, for an offer so intriguing you’re instantly hooked. 40% off of a must-have item. Reduced membership fees for an organization you’ve always wanted to…
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