PPC Advertising

PPC & Paid Search

Want that #1 spot on Google — today?

PPC (Pay-Per-Click) advertising is the best way to get your website #1 on Google. Our expert insights will keep your keyword portfolio, bidding strategies, and target audience fully optimized to provide maximum ROI. Of course, PPC is about so much more than just search results. We design visual ads that display around the web, video ads that play before YouTube videos, and ads that highlight your products. Finally, we’ll provide consistent, clear reporting on all of your digital advertising campaigns, and offer recommendations for going forward. You’ll feel confident that you know exactly how your budget is being used, and why.

• Grab Google’s Top Positions
• Display Ads Across the Web
• Advanced Targeting Metrics
• Google AdWords & Facebook Ads

Google Ads Case Study

Overview

Our approach is simple; we’ll find the best way to reach the right people with the right message.  The key is knowing how to use the tools and information at your disposal to accomplish this.  We worked with a specialty retail shop headquartered in Minnesota that needed to update their advertising in order to generate new sales during the slow season.

Approach

Defining a list of target keywords for niche markets can be difficult. We drew on the client’s existing Google Search Console search query data and cross-referenced this information with AdWords Keyword Planner models to curate an optimized keyword list.

When it came to ad copy, we directly communicated with the client to gain insight into what mattered most to their customer base. We then incorporated the valuable insight into keyword-rich copy.

Results

Within four weeks of the campaign’s initial launch, online sales had more than tripled year-over-year.