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Tag: Branding

July 9th, 2020 - NO COMMENTS

If you’re running an ad campaign that was in use before COVID-19, it’s important to retest your creative to ensure it aligns with your brand image today. It’s proven time and again as a strong predictor in market performance by running pre-tests on new creative. This will put you on the fast-track for the best…
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May 16th, 2018 - NO COMMENTS

When you hear the word “Brand,” you probably think of a well-known logo or slogan — the Nike “swoosh,” the McDonald’s golden arches, and so on. Perhaps your business already has a logo and tagline that you like, so in your mind, you’ve already established your brand.   But your brand is much more than…
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June 22nd, 2011 - NO COMMENTS

Merriam Webster defines branding simply as “the promoting of a product or service by identifying it with a particular brand.”  If we follow this definition, we in turn find that a brand is “a class of goods identified by name as the product of a single firm or manufacturer” or “a characteristic or distinctive kind.” …
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