Tag: Branding

May 16th, 2018 - NO COMMENTS

When you hear the word “Brand,” you probably think of a well-known logo or slogan — the Nike “swoosh,” the McDonald’s golden arches, and so on. Perhaps your business already has a logo and tagline that you like, so in your mind, you’ve already established your brand.   But your brand is much more than…
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June 22nd, 2011 - NO COMMENTS

Merriam Webster defines branding simply as “the promoting of a product or service by identifying it with a particular brand.”  If we follow this definition, we in turn find that a brand is “a class of goods identified by name as the product of a single firm or manufacturer” or “a characteristic or distinctive kind.” …
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