Tag: Branding

How to Create an Authentic Brand Story Through Trust   Storytelling is very popular with clients these days. Brands know the power of stories and we help tell it by transforming our client’s online presence and building trust.   Trusted brands like Kit Masters and Leech Lake connect with their audience through realized power of…
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If you’re running an ad campaign that was in use before COVID-19, it’s important to retest your creative to ensure it aligns with your brand image today. It’s proven time and again as a strong predictor in market performance by running pre-tests on new creative. This will put you on the fast-track for the best…
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When you hear the word “Brand,” you probably think of a well-known logo or slogan — the Nike “swoosh,” the McDonald’s golden arches, and so on. Perhaps your business already has a logo and tagline that you like, so in your mind, you’ve already established your brand.   But your brand is much more than…
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Merriam Webster defines branding simply as “the promoting of a product or service by identifying it with a particular brand.”  If we follow this definition, we in turn find that a brand is “a class of goods identified by name as the product of a single firm or manufacturer” or “a characteristic or distinctive kind.” …
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