Tag: Marketing

It sounds too good to be true, right? How could adding a few videos to your website possibly increase sales by 100%?   First, let’s talk a little bit about video marketing in general. In a previous blog, we highlighted the reasons behind the ever-growing popularity of video content: users can view and share videos across multiple…
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While most people have some level of familiarity with LinkedIn, the real purpose of the site can seem a little unclear. The general concept is a “professional social network” that seeks to connect employers with potential employees, but does that mean you don’t need to worry about LinkedIn if your business isn’t hiring? Should you…
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In April of 2005, YouTube co-founder Jawed Karim posted the site’s first video, “Me at the zoo”; today, YouTube attracts 30 million daily visitors, who generate 5 billion views. Even with these already mind-boggling numbers, YouTube continues to grow, thanks in large part to the “smartphone age,” which makes watching videos more convenient and accessible than…
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Building Your Social Media Following Locally Most business owners are already using social media in their personal lives, so it makes sense to want to use this channel to grow your business. Everyone knows what social media is, but not every business is taking advantage of it. It is important not to dive headfirst into…
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Owning a business means juggling several responsibilities — you probably wear several different “hats” in a single day. You probably know that you should pay a little more attention to your digital marketing, but you just don’t have the time. We get it! To help keep you on track, we have a few tips for…
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