Tag: Social Media

As the third-most popular website in the United States, Facebook attracts 2.2 billion users per month. Considering the variety of free and low-cost advertising options offered by the social media powerhouse, making the most of your Facebook business page is too good an opportunity to pass up.   Of course, there’s a good chance that your…
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While most people have some level of familiarity with LinkedIn, the real purpose of the site can seem a little unclear. The general concept is a “professional social network” that seeks to connect employers with potential employees, but does that mean you don’t need to worry about LinkedIn if your business isn’t hiring? Should you…
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Building Your Social Media Following Locally Most business owners are already using social media in their personal lives, so it makes sense to want to use this channel to grow your business. Everyone knows what social media is, but not every business is taking advantage of it. It is important not to dive headfirst into…
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For many businesses, summer marks the “slow season.” Both your clients and your employees leave for vacation, the kids are home from school, and the sunny, warm weather beckons you away from your desk. Of course, some industries experience just the opposite: landscapers, resorters, contractors, and restaurateurs — just to name a few — will stay…
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How important are online reviews to your business?   Recent studies show that 90% of consumers take online reviews into account before making a purchase, and 88% of consumers trust online reviews as much as advice from family members and friends. So while many consider “word of mouth” the most important form of promotion, nearly all consumers trust online reviews at least…
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