Digital marketing plays an important role now more than ever before. In fact, 81% of people search online for a product or service. This means that it’s important for businesses to strengthen their digital marketing efforts to attract their target customers to grow their business.
One form of digital marketing is video. Video marketing simply means using video to promote a product, service, or market your brand. A strong digital marketing strategy will incorporate video, essentially because video marketing is one of the most powerful tools that a business can implement.
Video is taking over the digital scene. But it doesn’t just help businesses grow their company, video is one of the most preferred methods for consumers to get information. With that said, if you haven’t incorporated video content into your digital marketing strategy yet, you should be. Today we’re going to share 5 reasons you should be doing video marketing for your business.
5 Reasons You Should Incorporate Video Marketing
There are various digital marketing trends. While most of these trends are successful in their own way, not many are able to bring the same powerful results that video marketing continues to bring. Here are 5 reasons you should be incorporating video marketing in your digital strategy.
Video is Vital for SEO
Improving your SEO efforts is essential to your business. In fact, businesses that prioritize SEO increase their online presence, help them attract their target customers, and often see more consistent business results that lead to long-term success.
If you’re looking to improve your SEO, then you should already have a video marketing strategy in place. While businesses can certainly be successful without video, it is becoming increasingly harder.
As more people are consuming information online, competitors are incorporating this popular tool into their marketing strategy and gaining traction in their business. But why is video vital for SEO success? Video is one of the best ways for businesses to strengthen SEO for their website. With 93% of online experiences starting with the search engine, it’s imperative that businesses focus their efforts on getting their website to appear on the front page of the search engine.
There are a variety of factors that influence a website’s ability to appear on the front page. If you haven’t guessed it, video content plays a big role in that. For starters, Google’s algorithm is prioritizing websites with video content. This means that by developing an effective video content strategy, you can seamlessly boost your rank in the search engine and attract your target customers to your website.
Not only that, but people who watch videos typically remain on a website longer, which reduces your website’s bounce rate. In addition, video is an excellent opportunity to build trust, which is a huge influencer when the Google algorithm determines which sites appear on the front page.
Video is Easily Accessible
Another great reason to incorporate video marketing into your business is the fact that video is easily accessible. In fact, there are a variety of platforms that allow you to host your videos.
Ultimately, video content doesn’t just need to be on your website. You can use other popular platforms, such as YouTube, Instagram, Facebook, and Twitter. These massive platforms allow businesses to tap into existing and new marketing, and ultimately expand their reach.
What’s even better is that your target audience will be able to access your videos whether they’re on a desktop or using a mobile device. Not only that, but videos are one of the most shareable types of content, which means that businesses can really increase their online presence and grow their business successfully.
Videos Build Trust
No business can garner a loyal customer base without building trust. This is yet another amazing benefit of incorporating video content into your digital marketing strategy.
Video content is one of the most powerful ways of building trust with your audience for a variety of reasons. For starters, video often feels more transparent compared to other content strategies such as blogging. Essentially, a well-crafted video gives viewers an opportunity to set eyes on who’s behind the brand and develop an emotional connection.
In addition to this, video content is an excellent way of cultivating a sense of familiarity by giving your audience a behind-the-scenes look at your brand, answering pressing questions your audience might have, and even allowing your audience to meet some team members.
This can help showcase your team’s dynamic and company culture. You can also consider providing customer testimonial videos, which can be used to help individuals make a decision about your business.
Video Explains Things Better
One of the best ways to convert your visitors into customers is by providing solid explanations of what they’re getting. With that said, there’s no better way to explain something to your audience than with a detailed and engaging video.
Do you have a new product that you want to promote? Create a video explaining the benefits and features of the product. This is also a perfect opportunity to provide a demo that shows your audience how a product works.
Consumers today want to be shown, not told. This is one of the reasons why video has become such a powerful marketing strategy. An effective demo video can lead to more engagement and better sales conversions. Even if you provide a service, a video can be a great way to explain your business methodologies and highlight what your audience will get when they invest in one of your services.
Videos Boost Conversion Rates
Ultimately, you can’t go wrong with producing video content for your business. Video is an excellent way to increase your conversion rate and build a sustainable business. It also allows businesses to tell a more compelling story, cultivate emotion, and provoke action from their audience.
Compared to other online marketing tools, video content is the most engaging. In fact, most businesses experience longer site visits when they have effective video content on their website. Not forgetting to mention that the ability to increase trust with consistent video content allows businesses to convert avid visitors into loyal customers over time.
Are you ready to incorporate video into your digital marketing strategy? Video is one of the most powerful digital marketing tools and it will only get better from here. If you’re ready to seamlessly improve your digital marketing efforts and take your business to the next level, contact us today to get access to your dedicated and certified marketing and creative team.