What is AI? Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. It is a multidisciplinary field that combines computer science, mathematics, and cognitive science to develop intelligent systems capable of performing tasks that typically require human intelligence, such as perception,…
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Capitalizing on April’s Holidays and Events for Maximum Impact . One idea is to capitalize on April’s events and holidays, such as Earth Day, National Pet Day, and Tax Day, to tailor marketing messages and campaigns to audiences. For example, a business could launch a “green” marketing campaign centered around Earth Day, highlighting the…
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Short-Form vs. Long-Form Video: Which One Is Best for Your Brand? The rise of video content plays a vital role in today’s digital marketing strategies. Video posts on Facebook, Twitter, YouTube, TikTok, & Instagram dominate online consumption. If you use video correctly on these platforms, you can drive exponential growth in your business. But here’s…
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Top 7 Landing Page Design Trends in 2023 As the digital landscape continues to evolve, so too must website and landing page design. What was once considered cutting-edge can quickly become dated and ineffective. To stay ahead of the curve and ensure your website or landing pages are conversion-friendly, it’s important to be aware of…
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SEO continues to evolve in a constant state of change and as a result, your business needs to adapt to the latest SEO trends. Search engine optimization remains a coveted source of traffic and a winning strategy in digital marketing plans. Search engines use over 200 signals in their search algorithms making the moving target…
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