Category: Marketing

When you hear the word “Brand,” you probably think of a well-known logo or slogan — the Nike “swoosh,” the McDonald’s golden arches, and so on. Perhaps your business already has a logo and tagline that you like, so in your mind, you’ve already established your brand.   But your brand is much more than…
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Sending information across the internet works much like sending a letter through the mail. You write down the information you want to send and drop it into a mailbox; from there, your letter is picked up by the post office, then delivered to the recipient. However, the way that “internet mail” works differently than “regular…
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How important are online reviews to your business?   Recent studies show that 90% of consumers take online reviews into account before making a purchase, and 88% of consumers trust online reviews as much as advice from family members and friends. So while many consider “word of mouth” the most important form of promotion, nearly all consumers trust online reviews at least…
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PPC is a beneficial digital marketing strategy for businesses of all sizes, especially small ones. A successful PPC campaign can generate profit faster than any other online promotional method and can even help your business grow. It is a great way to reach your target audience at the right time and when they are ready…
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  There is not one application or program that businesses can use that encompasses all tools, unfortunately. But, there are many apps that can help you stay organized and keep your business growing. We’ve listed the top apps, their functions, and their websites!     Trello- buy it! Trello is a project-management app that tracks project…
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