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Category: Marketing

November 18th, 2019 - NO COMMENTS

get beyond the basics If you’re like most people, Google Analytics represented your introduction to the world of digital marketing. At first, it might have seemed like a souped-up version of those visitor counters you used to see at the bottom of websites. But soon, you realized that the way Google Analytics tracked and presented…
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November 14th, 2019 - NO COMMENTS

The last few months of the year are a perfect time to review your business’s digital marketing performance for the past year and determine your goals, strategies, and “game plan” for the year ahead. When developing these strategies, it’s important to not only take inventory of the patterns and trends of your own website’s marketing…
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June 13th, 2019 - NO COMMENTS

If you’re reading this article, you’ve probably heard of marketing automation already. Even if you haven’t, it’s a pretty self-explanatory concept: marketing automation refers to the use of an automation platform that dynamically sends content to your leads based on their behavior. For example, say a user fills out a form while browsing an online…
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May 1st, 2019 - NO COMMENTS

As we’ve discussed in a previous blog post, marketing automation is a key strategy for 2019 and beyond. Simply put, marketing automation refers to any marketing tool in which users complete an action that “triggers” a specific response aimed at engaging that user. For example, perhaps a user visits a particular page on your website…
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April 3rd, 2019 - NO COMMENTS

While social media is an important element of any digital marketing strategy, there can be a tendency to consider social media as an entirely separate “category” of digital marketing than your website SEO efforts. That is, aside from including links to your website in your social media posts, it might seem as though there is…
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It’s in each exchange with our customers that we truly understand how fortunate we are to have such a great group of clients to work with.

So THANKS for working with us and taking the time to read this. We hope as you continue through the rest of your day you know how appreciated you are.