Category: Marketing

Short-Form vs. Long-Form Video: Which One Is Best for Your Brand?  The rise of video content plays a vital role in today’s digital marketing strategies. Video posts on Facebook, Twitter, YouTube, TikTok, & Instagram dominate online consumption. If you use video correctly on these platforms, you can drive exponential growth in your business.  But here’s…
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Top 7 Landing Page Design Trends in 2023 As the digital landscape continues to evolve, so too must website and landing page design. What was once considered cutting-edge can quickly become dated and ineffective.   To stay ahead of the curve and ensure your website or landing pages are conversion-friendly, it’s important to be aware of…
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SEO continues to evolve in a constant state of change and as a result, your business needs to adapt to the latest SEO trends.  Search engine optimization remains a coveted source of traffic and a winning strategy in digital marketing plans. Search engines use over 200 signals in their search algorithms making the moving target…
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According to a United Nations World Tourism Organization report (UNWTO), the tourism, travel, and leisure industries were the worst hit after Covid-19 struck the world. It led to the closing of hotels and the imposition of travel restrictions to curb the spread of the virus. However, new UNWTO survey findings show 58% of global experts…
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Monthly holidays, celebrations, and campaigns are the best marketing opportunities for any business. Luckily, every month has its own set. For instance, if you miss celebrating April as a gardening month, you can up your game with May’s gifts from the garden month celebrations.    All you need to do is apply the perfect marketing…
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