Category: Marketing

The last few months of the year are a perfect time to review your business’s digital marketing performance for the past year and determine your goals, strategies, and “game plan” for the year ahead. When developing these strategies, it’s important to not only take inventory of the patterns and trends of your own website’s marketing…
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Recent studies indicated that by the year 2020, up to 50% of all internet queries will be made via voice search. Even as of 2018, an estimated 1 billion voice searches are performed per month. As voice-enabled “assistant” devices such as Amazon Alexa and Google Home become more popular, it’s clear that voice search must be…
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As the third-most popular website in the United States, Facebook attracts 2.2 billion users per month. Considering the variety of free and low-cost advertising options offered by the social media powerhouse, making the most of your Facebook business page is too good an opportunity to pass up.   Of course, there’s a good chance that your…
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It’s a fact: smartphones are the way most people browse the web, and in fact, desktop/laptop computers are steadily declining in popularity. Since 2015, the number of users who only use a desktop or laptop computer decreased by about 40%, while the number of users who only use a smartphone to access the internet increased by about the same percentage…
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It sounds too good to be true, right? How could adding a few videos to your website possibly increase sales by 100%?   First, let’s talk a little bit about video marketing in general. In a previous blog, we highlighted the reasons behind the ever-growing popularity of video content: users can view and share videos across multiple…
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