Category: Marketing

While social media is an important element of any digital marketing strategy, there can be a tendency to consider social media as an entirely separate “category” of digital marketing than your website SEO efforts. That is, aside from including links to your website in your social media posts, it might seem as though there is…
Read More

I don’t know about you, but I love marching bands. There’s something deeply satisfying about watching all the individual members work together to form patterns, spell out words, and even create “pictures” as they march around the field. It would be impressive enough of these bands managed to perform their routines with the help of…
Read More

The last few months of the year are a perfect time to review your business’s digital marketing performance for the past year and determine your goals, strategies, and “game plan” for the year ahead. When developing these strategies, it’s important to not only take inventory of the patterns and trends of your own website’s marketing…
Read More

Recent studies indicated that by the year 2020, up to 50% of all internet queries will be made via voice search. Even as of 2018, an estimated 1 billion voice searches are performed per month. As voice-enabled “assistant” devices such as Amazon Alexa and Google Home become more popular, it’s clear that voice search must be…
Read More

As the third-most popular website in the United States, Facebook attracts 2.2 billion users per month. Considering the variety of free and low-cost advertising options offered by the social media powerhouse, making the most of your Facebook business page is too good an opportunity to pass up.   Of course, there’s a good chance that your…
Read More