Category: Marketing

If you’re running an ad campaign that was in use before COVID-19, it’s important to retest your creative to ensure it aligns with your brand image today. It’s proven time and again as a strong predictor in market performance by running pre-tests on new creative. This will put you on the fast-track for the best…
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If you’ve been working at a pace where you’ve continually put off your website and ad campaign strategies, now is the time to start planning your upgrade. Your ad campaign measurement efforts heavily rely on your analytical capabilities and a cohesive upgrade can tie it all together. Take a moment to optimize and streamline your…
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Meeting long-term business objectives based on short-term KPI’s can be a tough call. Resist the urge to change your long-term KPI’s for short-term performance. The current circumstances we’re doing business under are unique and we will learn most by using consistent, long-term marketing metrics for making sound business decisions.

When it comes to measuring your marketing efforts, consider stability across geographic regions for your market tests. User behavior is in rapid influx as states go in and out of social distancing protocols. Running tests in single test regions will help provide stability for making sound business decisions. We recommend putting a halt on making…
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WHAT IS FASTERSMILES? FasterSmiles is a simple way for you to support your favorite charitable organization of choice on your next project with Faster Solutions, at no cost to you. When you sign on to the project, you’ll find the same innovative and affordable service and high-quality workmanship, with the added benefit that Faster Solutions…
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