Category: Marketing

If you’re reading this article, you’ve probably heard of marketing automation already. Even if you haven’t, it’s a pretty self-explanatory concept: marketing automation refers to the use of an automation platform that dynamically sends content to your leads based on their behavior. For example, say a user fills out a form while browsing an online…
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As we’ve discussed in a previous blog post, marketing automation is a key strategy for 2019 and beyond. Simply put, marketing automation refers to any marketing tool in which users complete an action that “triggers” a specific response aimed at engaging that user. For example, perhaps a user visits a particular page on your website…
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While social media is an important element of any digital marketing strategy, there can be a tendency to consider social media as an entirely separate “category” of digital marketing than your website SEO efforts. That is, aside from including links to your website in your social media posts, it might seem as though there is…
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I don’t know about you, but I love marching bands. There’s something deeply satisfying about watching all the individual members work together to form patterns, spell out words, and even create “pictures” as they march around the field. It would be impressive enough of these bands managed to perform their routines with the help of…
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The last few months of the year are a perfect time to review your business’s digital marketing performance for the past year and determine your goals, strategies, and “game plan” for the year ahead. When developing these strategies, it’s important to not only take inventory of the patterns and trends of your own website’s marketing…
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