Capitalizing on April’s Holidays and Events for Maximum Impact . One idea is to capitalize on April’s events and holidays, such as Earth Day, National Pet Day, and Tax Day, to tailor marketing messages and campaigns to audiences. For example, a business could launch a “green” marketing campaign centered around Earth Day, highlighting the…
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Tips to Get More Out of Your Social Media Business Profile Social optimization is an emerging concept that has gained a lot of attention in recent years, and it’s crucial for business owners to understand its importance. Social SEO is the process of optimizing your social media profiles and content to increase visibility and…
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SEO continues to evolve in a constant state of change and as a result, your business needs to adapt to the latest SEO trends. Search engine optimization remains a coveted source of traffic and a winning strategy in digital marketing plans. Search engines use over 200 signals in their search algorithms making the moving target…
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Today’s marketplace is highly competitive, and it can be hard to attract any customers to your brand, much less the right type of customer. After all, you’re vying for attention in the midst of dozens, or even hundreds of other companies. What can you do to stand out from the crowd? For certain businesses, local…
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What is Backlinking? Backlinks, also known as “inbound links” or “incoming links,” are created when one site links to another. An example of this is your Facebook page linking your profile with the main Facebook website. These links are very important when it comes to your overall SEO standings. Why are backlinks important? Think…
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