Category: Local SEO

How important is an SSL Certificate Really?! Are people really that sensitive about their data?   According to a 2019 Pew Research survey, nearly 80% of Americans have concerns about how and why companies collect their personal data.   Meanwhile, the convenience of digital devices means that we’re all spending more time online than ever…
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Backlinks — that is, links to your website that appear around the internet — have become a more and more important element in your organic search result performance. Understanding the definition, use, and cultivation of quality backlinks can help you quickly reach the top ranks for your target keywords.   What is a Backlink?  …
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Meeting long-term business objectives based on short-term KPI’s can be a tough call. Resist the urge to change your long-term KPI’s for short-term performance. The current circumstances we’re doing business under are unique and we will learn most by using consistent, long-term marketing metrics for making sound business decisions.

“Back in my day, we had to ask for directions!”   It’s true: thanks to smartphones, it’s easier than ever to find your destination. You don’t even need to know the address – just type the name of the location into your phone, and the search results will include a map with directions.   Thanks…
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The last few months of the year are a perfect time to review your business’s digital marketing performance for the past year and determine your goals, strategies, and “game plan” for the year ahead. When developing these strategies, it’s important to not only take inventory of the patterns and trends of your own website’s marketing…
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