Category: social media

While social media is an important element of any digital marketing strategy, there can be a tendency to consider social media as an entirely separate “category” of digital marketing than your website SEO efforts. That is, aside from including links to your website in your social media posts, it might seem as though there is…
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Building Your Social Media Following Locally Most business owners are already using social media in their personal lives, so it makes sense to want to use this channel to grow your business. Everyone knows what social media is, but not every business is taking advantage of it. It is important not to dive headfirst into…
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