Born between 1981 and 1996, Millennials are the largest living generation in the United States. When it comes to social media, they have a strong presence, especially on Instagram. According to Hootsuite, 31.5% of 25-34 year olds and 16.1% of 35-44 year olds used the popular social media platform in 2022.
Hubspot reports that Instagram is the platform that social media marketers expect to grow the most in 2023 due to it having the most accurate algorithm and offering brands the best potential to grow their audience.
So, let’s dive into the world of Instagram marketing and learn how to effectively attract and engage with millennials!
Millennials are your now and future customers
In today’s world, millennials make up the largest consumer population, which is why it’s essential to have an effective social media marketing strategy in place to successfully convert them into your customers. This generation grew up in an era of rapid technological development where things like online shopping became the norm to them.
Because of this, your business must understand their purchasing habits. Millennials prioritize value-based decision-making and price comparison shopping, with an emphasis on obtaining the best deal possible. Convenience is a must for this generation, leading them to select the most practical and cost-effective options available. If you are unable to accommodate their needs, they will choose a business who does, even if it means sacrificing their brand loyalty.
Your images and videos need to be one step ahead of the trends
Staying ahead of the curve on Instagram means keeping image and short-form video content fresh and engaging. One way to do this is by paying attention to emerging visual trends on the platform. This means staying on top of popular filters, styles, audio, and themes that are gaining traction among users. Incorporating these elements into your own content helps create a sense of familiarity and relevance that will help you connect with your millennial audience.
Don’t be afraid to experiment with content! With options such as carousel posts, animated GIFs, Reels (videos), and Instagram Stories, there are several exciting ways to engage users.
Weekly authentic content will maintain buyer loyalty
Authentic content feels genuine, honest, and relatable to users. Millennials are known for their ability to spot inauthenticity, and they value brands that communicate with transparency and authenticity. They don’t want to just see pretty pictures and videos or overly promotional content. They want to see an informal, behind the scenes look at how businesses operate and the people behind it.
User-generated content (UGC) is also a great way to expand your reach while showing you care about your customers and takes away the uncertainty that people may have about your products or services.This involves reposting and sharing content from other users that have posted about your business or product. In other words, it’s content that was produced by a third party that isn’t associated with your brand. UGC delivers social proof to your audience because it comes from real, relatable people, which millennials love.
Consistent weekly content of a minimum of 3 weekly posts, gives businesses the opportunity to engage with their audience by showcasing their brand identity and values while remaining authentic and transparent.
Thrive on Instagram
In order to develop a successful social media strategy and thrive on Instagram, you have to know your millennial audience. At the end of the day, it’s all about sharing fun, authentic, and relatable content that will resonate with them. Although it may entail a more thoughtful, effortful approach, it will be worth it in the long run when you gain loyal customers and develop a positive reputation for your brand.
Ready to take your social media to the next level but don’t have the time or resources to do so? Contact Faster Solutions to learn about our social media management services!