Category: Design

It’s no secret that online shopping has skyrocketed in popularity in recent years. In fact, as of 2017, a majority of Americans now say they prefer online shopping to a traditional brick-and-mortar retail experience; among Millennials and Gen X-ers, the percentages are even higher. Considering that you’re currently reading a blog about digital marketing for your business,…
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The way we use the internet has changed dramatically since the first website went live in 1991. At the time, the only way to access the internet was on a desktop computer. Now, in 2018, most online traffic is made up of mobile devices — about 53% and climbing fast. Some experts predict that by the end…
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When you hear the word “Brand,” you probably think of a well-known logo or slogan — the Nike “swoosh,” the McDonald’s golden arches, and so on. Perhaps your business already has a logo and tagline that you like, so in your mind, you’ve already established your brand.   But your brand is much more than…
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How do you know when you need to update your website? Technology is moving faster and faster — with the latest upgrades and newest programs rolling out every day, it’s important to keep up with the movement. Here are four major signs that it is time to update or create a new website.   Lack…
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Executive summary: An organization needed to grow their organic engagement in order to increase awareness and overall traffic to website.     About Company: A large tourism organization dedicated to promoting a vacation destination.     Challenges: After assessing the primary purpose of the client’s social presence, we identified two key areas of improvement. Those included…
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