With over 1 billion users worldwide, LinkedIn remains the top platform for professional networking and B2B engagement. The United States and India lead the way in user count, and the platform continues to grow across emerging business markets. But what sets LinkedIn apart from other social platforms is its professional focus — and its continued dominance in generating B2B leads.
In fact, while the exact figure varies by industry, LinkedIn consistently delivers the highest lead conversion rate among social platforms for B2B marketers.
A strong LinkedIn presence can mean:
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More meaningful engagement with your audience
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Increased conversations with qualified prospects
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Greater brand credibility and authority
So how can you use LinkedIn to grow your business this year? Here are 8 updated strategies that work in 2025.
1. Post Consistently (But Don’t Overdo It)
Staying top of mind on LinkedIn means showing up — consistently. Posting 2–3 times per week is a great cadence for most businesses.
Going overboard can actually reduce engagement. One recent analysis found that posting more than once per day can lead to diminishing returns. Focus on quality over quantity.
2. Build and Nurture Relationships
LinkedIn is about people. Once you connect, don’t just let the relationship sit idle:
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Congratulate connections on promotions or job changes.
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Comment on their posts or tag them in relevant conversations.
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Send timely, relevant messages after major milestones or interactions.
Engagement doesn’t always need a reply to be valuable — your presence matters.
3. Share Native Video (Strategically)
Video continues to dominate across all platforms, and LinkedIn is no exception. In fact, native videos (those uploaded directly to LinkedIn) typically outperform links to YouTube or other external platforms.
Short, clear videos — think testimonials, quick tips, or behind-the-scenes content — can improve visibility and trust with your audience.
4. Maintain a Polished, On-Brand Profile
Your LinkedIn page is often the first impression someone has of your business. Make sure it reflects your brand:
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Use a professional profile photo and branded cover image
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Write a concise but compelling “About” section
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Fill out all relevant services, specialties, and contact details
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Proofread — typos damage credibility
5. Post at Smart Times (But Focus on Relevance)
It used to be that posting at 9:00 a.m. on Tuesdays and Wednesdays was the golden rule. Today, it’s more nuanced.
The best time to post varies by industry and audience location, but as a general rule, mid-morning on weekdays tends to be effective. Still, LinkedIn’s algorithm prioritizes content that sparks engagement, regardless of post time.
Experiment and monitor what works best for your followers.
6. Use Visuals — Especially Carousels & Infographics
Visuals are essential. Posts with images receive up to 2x more engagement than text-only posts.
In 2025, carousel posts (multi-slide PDFs), infographics, and branded visuals are particularly powerful. You don’t need to flood your posts with images — just make sure what you share is eye-catching and informative.
7. Share Content Beyond Your Own
You don’t have to create 100% of the content you share. In fact, some of the most trusted brands on LinkedIn follow the 4-1-1 rule:
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4 pieces of industry or third-party content
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1 reshared post from a connection
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1 original post from your brand
This shows you’re plugged into your industry and focused on value, not just self-promotion.
8. Avoid Spammy Messaging at All Costs
The fastest way to lose trust on LinkedIn? Cold messages that feel robotic, irrelevant, or self-serving.
If you’re going to send outreach messages, personalize them. Show you understand who the recipient is and why your message matters to them. Always lead with value — not a pitch.
Final Thoughts
LinkedIn has evolved, and so should your approach. Whether you’re nurturing existing clients, generating new B2B leads, or building thought leadership in your industry, following these eight updated strategies will help you get more from the platform.
Want expert help creating a LinkedIn strategy that delivers? Reach out to us at Faster Solutions — we’re here to help you unlock the full potential of LinkedIn and drive real results for your business.
