Adding Display Network to Your Online Advertising Strategy

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Most businesses have heard of and maybe even used Search Network Pay Per Click advertisements through Google AdWords, but AdWords also offers another advertisement option through Display Network.

Google Display Network lets you place advertisements on a variety of news websites, blogs and other websites. One of the most popular placements for Display Network advertisements is YouTube, but they are also placed on other Google websites, including Google Finance, Gmail and Blogger, and many partner websites that could include your potential customers’ favorite news websites or blogs.

Display Network contains over one million websites all over the world, including both large, well known brands and smaller, more specific sites, and it’s beneficial for your ads to appear on both. There is likely to always be something relevant on the large sites for your ads to appear next to, and they have the advantage of a large viewership. The advantage of the smaller websites is that if the site related to your business, their entire audience may be relevant to your business.

It has been found that Google Display Network reaches 90% of Internet users around the world. Even though Display Network reaches so many people, you are able to target your ads to reach your specific audience. Your ads can be targeted based on interests, keywords, locations and demographics. Display Network also gives you the ability to choose specific sites in the network that you would like your ads to appear on and also sites you wouldn’t want your ads to appear on.

Display Network also allows you to combine different targeting methods to reach a very specific audience. For example, you could target both certain keywords and location.

Another unique feature of Google Display Network is remarketing. Remarketing allows you to show your ads to people who have previously visited your website as they are browsing other websites. For example, if someone is looking at products on your website and then leaves your site to go to YouTube, an ad with similar products will then display on YouTube. Remarketing is the perfect way to stay engaged with people who are already interested in your products or services. Keeping your brand at the top of their minds even after they leave your website can remind them to return to your website again and possibly make a purchase.

Now that you know the basics of how Google Display Network works, it’s time to think about the types of ads you can use on this network. Display Network offers a variety of different ad types to choose from, including text ads, images ads, video ads and mobile ads. Text ads are the exact same as on Google Search Network, so they include a headline, two lines of text and a URL. This type of traditional text ad has been found to have the best conversion rate on Display Network. Image ads let you include relevant images, customized layouts and background colors and can either be static or animated. Videos ads are mostly displayed on YouTube. Mobile ads are ads that are optimized for and only display on mobile devices and mobile apps.

With Google Display Network, you can choose the price you want to pay for when your ads display. When there is an ad spot available, the price you set will be compared to the prices set by other advertisers. The advertiser who has bid the most gets the spot. You also have the option to pick when you want to pay for your ads. With cost per click, you only pay when someone clicks on your ad. Cost per thousand impressions allows you to pay each time your ad appears, and you pay per thousand views. The final choice is cost per acquisition, where you pay when your ad leads to a sale or conversion on your website. With this method, you are able to set what you would like your conversion to be, such as an email sign up.

As you can see, there are many benefits of adding Google Display Network advertisements to your online strategy. If you would like assistance setting up or maintaining a Display Network ad campaign, Faster Solutions would be happy to help.

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