Duluth PPC Benefits


PPC is a beneficial digital marketing strategy for businesses of all sizes, especially small ones. A successful PPC campaign can generate profit faster than any other online promotional method and can help your business grow. It is a great way to reach your target audience even at just the right time and when they are ready to make a move. 65% of people click on PPC when they are looking to buy something online.
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Duluth PPC and Local Search Statistics

Local search is the present and future of pay-per-click advertising. Local “near me” searches are gaining popularity, and if you have a local business, you’re going to want to heavily invest in local search and PPC marketing.

  • 72% of consumers who did a local search visited a store within five miles.
  • 30% of mobile searches are related to a location.
  • 28% of searches for something nearby result in a purchase.
  • Local searches lead 50% of mobile visitors to visit stores within one day.
  • 78% of local-mobile searches result in offline purchases.
What is PPC?

PPC, short for pay-per-click, is a tool that your business can use to help boost your online presence. PPC is a very simple tool for companies to use, which is why it is so popular. In a nutshell, you essentially run ads and the cost depends on how many people clicked on the ad and where you want your ad to be placed.

There are many platforms that offer PPC advertising, but the two biggest players in the market space are currently Google AdWords and Facebook Advertising.

 

Google AdWords Basics

  • AdWords relies on keywords to display ads—keywords are the words or sentences a user types in when searching for something on Google.
  • Keyword prices vary based upon competition and search volume.
  • AdWords’ most common ad format is Search Ads, which are ads composed of text only—two headlines, a description, and an outbound link.
  • You select the location for these ads to be served to and the audience can be narrowed down by demographics, such as age and gender.
  • They appear in Google’s search results when a user’s search terms match the keywords and the targeting used for the ad.

Facebook Advertising Basics

  • Facebook is catered to the Facebook audience.
  • Facebook allows you to create your own PPC ads within the Facebook Ads Manager.
  • These ads can be a photo, video ads, or carousel ads (advertising many different links within the same ad).
  • They can also be displayed on your audience’s Instagram feed, as Facebook owns this platform as well.
  • First, you select an objective – what stage of the funnel are you targeting. Next, you select your Audience –  Basic: Location, Age, Gender, Language Detailed: Demographics, Interests, Behaviors By Connections: People that like your Facebook page, friends of people that like your Facebook page, people that have visited your website, friends of people that have visited your website.
  • You choose how much you would like to spend on your ad (per day or one set budget for the lifetime of the ad) and how long you’d like them to run for.

 

Top Benefits of a PPC Strategy

This can help you decide if PPC is something you want to implement into your current marketing plan.

  1. FAST results
    1. It’s important for businesses, especially small ones, to see the results of what their company is doing – the ROI. PPC is perhaps the fastest way to run an advertising campaign that you can see instant results, which allows you to manage your bids accordingly. It is also an easy way to track your competitors and benchmark where you stand in comparison to others in the industry. There are 40,000 searches every second, and 3.5 billion searches per day according to Lyfe Marketing.
    2. It’s real-time advertising. So if you don’t like how your ad is performing, simply talk to your marketing specialist and it can get changed instantly.
  • Measurable Results
    • As a company, it is nice to be able to see measurable results when trying to achieve a company goal. With PPC you can measure costs, profits, views, clicks and so much more. This makes calculating your ROI easier than ever! From start to finish you are able to track every part of your advertising campaign.
  • Reach your target audience
    • Another great thing about PPC is that you are able to pick and choose where and when your ads will appear based on a variety of different factors. This flexibility allows you to serve your ads to just the right audience at the right time and convert leads to customers. 
  • Additional business opportunities
    • With PPC you are able to run targeted campaigns at specific demographics within your target market, who are looking for instant results to whatever problem they may be facing.  Hubspot says that 8 in 10 marketers worldwide use location target marketing for mobile advertising. 
  • Brand recognition
    • PPC is a great way to gain brand recognition and awareness for your company. With PPC you are able to target specific keywords related to your industry and negative keywords that aren’t relevant. This way, people who are using those specific keywords in their searches able to find your company, see your ad and you can eliminate wasting money on consumers who are conducting searches that aren’t relevant to your company. This type of campaign is used to raise awareness and establish you as an industry leader. According to Google, search ads can increase brand awareness by 80%.
  • Local customer awareness
    • PCC is a great tool to use when it comes to local searches in Duluth, MN. Consumers are always searching for solutions to their problems “near me”, and if they are able to see your ads it is more likely your company will get a lead over not having an ad at all. Hubspot says that 72% of consumers who did a local search visited a store within five miles and 30% of mobile searches are related to a location.
  • Budget-Friendly
    • With PPC, there are no budget restrictions. Ultimately, you are in total control of how much money is spent on your ad campaigns. As listed above, every part of your campaign is measurable, so a marketing specialist can manage the budget accordingly. Businesses make on average $3 in revenue for every $1.60 they spend on Adwords.
    • Keep in mind that the size of budget does determine where on the page your ad will be located. The ads at the top of the page tend to have a higher budget. The top 3 paid ad spots get 46% of the clicks on the page
  • Easy to market other mediums
    • If your company sells anything, PPC is a great tool to use for testing which product image, headline, slogan, etc. works best. You and a marketing specialist can easily track the multiple campaigns for a period of time (two weeks at minimum) and see which one has the best CTR. Using that data, your marketing specialist will help you decide which campaign has the best performance stats and deserves your full budget.
    • Search is about being first. Like they say- if you’re not first, you’re last. Gaining market share is easier than ever by being first on search pages. 75% of users NEVER scroll past the first page of search results says Lyfe Marketing.
  • Rich data
    • PPC platforms like Google Adwords and Facebook Advertising provide you and your company with all the right data in order to help make your business successful online. 
Other Important PPC Facts

In order to take full advantage of the items listed above, make sure to listen to the following:

  • Don’t spend more on your PPC then you get in return.
  • If you don’t get the results you hoped for right away, don’t give up, give the ads time. Rome wasn’t built in a day!
  • Don’t be afraid to test out multiple campaigns to see which one works best for your business.
  • Research what your competitors are doing. It’s an easy way to get ideas for you to use with your campaigns.

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If you find yourself too busy to set up or manage your ad campaigns, don’t worry, we can help you with it all! Our marketing specialists can help set up and manage your PPC campaigns to make sure you get the best possible outcome for your ads and your business.

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