Facebook Tracking Pixel for Faster Solutions Digital Marketing


Faster News

Facebook’s 4!

When marketing your business online use Facebook’s 4 methods: 

Facebook Like Icon

Photo courtesy of insidefacebook.com

  • Web Ads
  • Social Ads
  • Post Ads
  • Sponsored Ads

The “4” Defined:

Web Ads – Require users to engage with media outside of Facebook- i.e. a web site
Social Ads – Encourage an audience to engage with a companies Facebook media- i.e. promoted events, apps, or fan pages
Post Ads – Include content that has been derived from Facebook media- i.e. a post which turns into an ad
Sponsored Ads– Derive from engagement that users have with the company – i.e. likes, shares, and check-ins


  • Typically the ROI for Web Ads and Social Ads are easier to measure since they send the users to Facebook pages or websites.
  • Sponsored and Post Ads receive about double the CTR (Click-Through Rate) of Social Ads and Web Ads.

Now, how to get started? Begin with a plan, implement different combinations of each method, test, re-test and analyze your results!

Comments are closed.

Stay Up To Date

    Back to Top

    For being our customer and letting us serve you in business, we wish to thank you. Without you, we wouldn’t be here. We want to extend our sincerest gratitude to you for the opportunity you provide us through the work we are so lucky to do each day.

    It’s in each exchange with our customers that we truly understand how fortunate we are to have such a great group of clients to work with.

    So THANKS for working with us and taking the time to read this. We hope as you continue through the rest of your day you know how appreciated you are.

    Examples of Marketing Accounts Include:

    Facebook, Instagram, Twitter, Snapchat, PPC Campaigns, YouTube, Vimeo, SEO, Google Business Listing, Linkedin, Indeed, and any other social media or Pay-Per-Click options currently available.