When marketing your business online use Facebook’s 4 methods:
- Web Ads
- Social Ads
- Post Ads
- Sponsored Ads
The “4” Defined:
Web Ads – Require users to engage with media outside of Facebook- i.e. a web site
Social Ads – Encourage an audience to engage with a companies Facebook media- i.e. promoted events, apps, or fan pages
Post Ads – Include content that has been derived from Facebook media- i.e. a post which turns into an ad
Sponsored Ads– Derive from engagement that users have with the company – i.e. likes, shares, and check-ins
- Typically the ROI for Web Ads and Social Ads are easier to measure since they send the users to Facebook pages or websites.
- Sponsored and Post Ads receive about double the CTR (Click-Through Rate) of Social Ads and Web Ads.
Now, how to get started? Begin with a plan, implement different combinations of each method, test, re-test and analyze your results!