Facebook Tracking Pixel for Faster Solutions Digital Marketing


Faster News

How Online Videos Can Double Your Sales

Video on a phone

It sounds too good to be true, right? How could adding a few videos to your website possibly increase sales by 100%?


First, let’s talk a little bit about video marketing in general. In a previous blog, we highlighted the reasons behind the ever-growing popularity of video content: users can view and share videos across multiple platforms, can easily find video content (thanks in large part to YouTube), and watch their videos on just about any device, from a smartphone to a “smart” home theater. In response to this popularity, businesses and content creators now generate videos in higher quantity and quality than ever — in fact, most of what makes up “the internet” consists of video content. The sheer volume of videos available means that users now expect to find videos about whatever they’re interested in.


But what does that have to do with online sales?


Well, here’s some facts to consider. First, check out the results of two surveys performed by HubSpot about the type(s) of content customers want and remember from their favorite brands:


chart - what types of content do you want to see from a brand or business you support


in the past month, what type of content posted by a company did you find most memorable? 43% - Branded video content, 36% branded photo content, 18% branded written content, 3% branded audio content




The data makes it clear that most customers want to see videos from your business. It makes sense — a video demonstration of a product, for example, is not only much easier to “digest” than a long, wordy product sheet, but also does a better job of demonstrating and explaining how the product works. Of course, maybe your business doesn’t sell products, but services or experiences. Even simple videos of, say, the amenities and landscape at your resort or hotel helps your potential guests and clients to imagine how much they’d enjoy a weekend getaway.


Further statistics show that customers aren’t just saying they enjoy videos, they’re proving it with their purchases. An online shopper who views a product video is almost twice as likely to make a purchase. So not only are hundreds of millions of users watching hundreds of millions of videos every day, but they’re making purchasing decisions based on the videos they watch. That’s a huge potential audience your business could be capitalizing on!


Now, even if you understand the importance of video and the potential benefits, it can seem like generating video content takes too much time, effort, and initial investment. Here’s a few thoughts to consider to help overcome your reservations:


  • Most smartphones these days come equipped with cameras that are more than capable of recording quality video footage. In fact, they’ve become such a common tool for video recording that a variety of accessories design just for that purpose are available, such as smartphone-specific tripods.
  • Incorporating videos into your digital marketing doesn’t necessarily mean you need to record video. There are several online tools, apps, and software programs that allow you to easily create professional quality videos using only images, text, and animations.
  • Facebook’s “Live Video” feature allows you to “broadcast” video to your social media followers; the live recording is then saved to your page so anyone can view it again in the future. “Live” videos are intended to be spontaneous and unscripted — people enjoy seeing a candid peek into the day-to-day operations of your business.

Long story short, marketing experts all agree that video is the most important type of content for your digital marketing into the foreseeable future. It has the power to provide a huge boost to your sales, increase your social media following, bolster the reputation of your brand, and improve your SEO — all at once!


We’d love to sit down with you and put together a game plan for how your business can incorporate video into your digital marketing strategies. Get in touch with us today!




Comments are closed.

Stay Up To Date

    Back to Top

    For being our customer and letting us serve you in business, we wish to thank you. Without you, we wouldn’t be here. We want to extend our sincerest gratitude to you for the opportunity you provide us through the work we are so lucky to do each day.

    It’s in each exchange with our customers that we truly understand how fortunate we are to have such a great group of clients to work with.

    So THANKS for working with us and taking the time to read this. We hope as you continue through the rest of your day you know how appreciated you are.

    Examples of Marketing Accounts Include:

    Facebook, Instagram, Twitter, Snapchat, PPC Campaigns, YouTube, Vimeo, SEO, Google Business Listing, Linkedin, Indeed, and any other social media or Pay-Per-Click options currently available.