Google Plus Business Pages, formerly called Local Business Pages, give your company another spot on the vast web to make your mark! Google already does a good job of listing businesses in their Maps section, so why worry about claiming your page? So many reasons! Here are just a few:
- Brand identity – Uploading your logo or other identifying image to your company’s place page makes it stand out and instantly identifiable when a prospective customer is searching for your business or products.
- Communication – Utilize this page by keeping it up-to-date with accurate business hours, categories, photos, video, etc… You can even post a short blurb about upcoming events, specials, or news. Encourage clients, customers, and vendors to post reviews on your place page. Respond to these reviews. Make it obvious that your business is alive and thriving!
- Continue your SEO efforts – Just like the copy on your website, use your place page to continue your search engine optimization efforts. Create a keyword rich paragraph for your place page description and make sure you’ve chosen the best categories for your business.