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As we’ve discussed in a previous blog post, marketing automation is a key strategy for 2019 and beyond. Simply put, marketing automation refers to any marketing tool in which users complete an action that “triggers” a specific response aimed at engaging that user. For example, perhaps a user visits a particular page on your website…
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While social media is an important element of any digital marketing strategy, there can be a tendency to consider social media as an entirely separate “category” of digital marketing than your website SEO efforts. That is, aside from including links to your website in your social media posts, it might seem as though there is…
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I don’t know about you, but I love marching bands. There’s something deeply satisfying about watching all the individual members work together to form patterns, spell out words, and even create “pictures” as they march around the field. It would be impressive enough of these bands managed to perform their routines with the help of…
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Choosing the right partners for your business is a major key to success. But in the modern business world, there are seemingly endless options — your inbox, Facebook feed, and voicemail are probably filled with solicitations from marketing, advertising, and sales firms promising huge profits if you sign up for their services. This is especially true…
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If you’ve spent much time online recently, you’ve probably seen an advertisement for a free online website editor platform, such as Wix, SquareSpace, Weebly, Shopify, or GoDaddy. Some of these advertisements feature popular celebrities who demonstrate how to use these online website builders — with just a few clicks, they add new pages, graphics, and…
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