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Whether you’re an advertiser, agency, or startup, you need to keep abreast of the fast-evolving PPC world. You’ll be able to take your PPC advertising game to the next level if you can stay on top of the newest trends and features for 2022 and beyond.   Here are the top 10 PPC ad trends…
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What is Backlinking? Backlinks, also known as “inbound links” or “incoming links,” are created when one site links to another. An example of this is your Facebook page linking your profile with the main Facebook website. These links are very important when it comes to your overall SEO standings.   Why are backlinks important? Think…
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In a recent pandemic-times episode of “Restaurant Impossible,” celebrity chef Robert Irvine visits yet another restaurant on the brink of despair, and on the second day of the two-day overhaul, he asks the restaurant owner how she can improve her marketing.   “Social media,” the woman responds without a beat.   The restauranter isn’t wrong,…
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In today’s plugged-in world, your website is like your company’s “front door” for prospective customers. It’s easy to see why a crisp, professional design, a user-friendly interface, and behind-the-scenes technical prowess are big factors in attracting new business — and in retaining existing clients.    For that reason, it’s good to occasionally take stock of…
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Well over 700 million people around the world use LinkedIn on a regular basis, with the platform’s biggest markets located in the United States, India, and China. Of course, the big difference between LinkedIn and other social media networks is its focus on the professional demographic. In fact, studies indicate that a whopping 80% of…
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