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Tips to Get More Out of Your Social Media Business Profile Social optimization is an emerging concept that has gained a lot of attention in recent years, and it’s crucial for business owners to understand its importance.   Social SEO is the process of optimizing your social media profiles and content to increase visibility and…
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Short-Form vs. Long-Form Video: Which One Is Best for Your Brand?  The rise of video content plays a vital role in today’s digital marketing strategies. Video posts on Facebook, Twitter, YouTube, TikTok, & Instagram dominate online consumption. If you use video correctly on these platforms, you can drive exponential growth in your business.  But here’s…
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Top 7 Landing Page Design Trends in 2023 As the digital landscape continues to evolve, so too must website and landing page design. What was once considered cutting-edge can quickly become dated and ineffective.   To stay ahead of the curve and ensure your website or landing pages are conversion-friendly, it’s important to be aware of…
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SEO continues to evolve in a constant state of change and as a result, your business needs to adapt to the latest SEO trends.  Search engine optimization remains a coveted source of traffic and a winning strategy in digital marketing plans. Search engines use over 200 signals in their search algorithms making the moving target…
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According to a United Nations World Tourism Organization report (UNWTO), the tourism, travel, and leisure industries were the worst hit after Covid-19 struck the world. It led to the closing of hotels and the imposition of travel restrictions to curb the spread of the virus. However, new UNWTO survey findings show 58% of global experts…
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