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get beyond the basics If you’re like most people, Google Analytics represented your introduction to the world of digital marketing. At first, it might have seemed like a souped-up version of those visitor counters you used to see at the bottom of websites. But soon, you realized that the way Google Analytics tracked and presented…
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The last few months of the year are a perfect time to review your business’s digital marketing performance for the past year and determine your goals, strategies, and “game plan” for the year ahead. When developing these strategies, it’s important to not only take inventory of the patterns and trends of your own website’s marketing…
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Have you ever heard the phrase, “a minute to learn, a lifetime to master?”   Social media can feel that way sometimes. It’s pretty simple to compose a post, upload an image, and add a link. You know it’s a good idea to be active on social media, so you keep at it as often…
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If you’re reading this article, you’ve probably heard of marketing automation already. Even if you haven’t, it’s a pretty self-explanatory concept: marketing automation refers to the use of an automation platform that dynamically sends content to your leads based on their behavior. For example, say a user fills out a form while browsing an online…
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As we’ve discussed in a previous blog post, marketing automation is a key strategy for 2019 and beyond. Simply put, marketing automation refers to any marketing tool in which users complete an action that “triggers” a specific response aimed at engaging that user. For example, perhaps a user visits a particular page on your website…
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