Top 7 Landing Page Design Trends in 2023
As the digital landscape continues to evolve, so too must website and landing page design. What was once considered cutting-edge can quickly become dated and ineffective.
To stay ahead of the curve and ensure your website or landing pages are conversion-friendly, it’s important to be aware of the latest design trends. By incorporating these into your website or landing page design, you can rest assured that your website is optimized for maximum conversions.
Why Landing Pages Matter
Before diving into the nitty-gritty of landing page design trends, let’s first take a step back and discuss why landing pages are important. Simply put, a landing page is any standalone web page that a visitor “lands” on after clicking on a link from an email campaign, social media post, or online ad. The purpose of a landing page is to drive a specific action from the visitor, such as signing up for a newsletter, requesting a free trial, or making a purchase.
A well-designed landing page can be the difference between a website visitor bouncing and a website visitor converting. Unlike regular website pages, which are generally designed to provide general information about a company or product, landing pages are highly focused on conversion. This means that they should be designed with a single goal in mind— typically generating leads or making sales—and should avoid any distraction that could cause visitors to click away before taking the desired action.
The Differences Between Landing Pages and Websites
- A website is a broad platform that contains many pages with different goals and purposes. A landing page, on the other hand, is a single page with one specific purpose: to convert visitors into leads or customers.
- Websites are usually designed with multiple navigation options that allow users to explore different areas of the website. On the other hand, landing pages have minimal navigation options (if any) to keep people focused on the conversion goal.
- Websites typically have a lot of content (text, images, videos, etc.) that provides information about the website owner and their products or services. On the other hand, landing pages have less content and focus more on delivering a concise and persuasive message.
- Websites usually have social media buttons and links that allow visitors to connect with the website owner or learn more about their products/services. Landing pages, on the other hand, typically don’t have any links (other than the call-to-action) to avoid distracting visitors from converting.
What Makes a Good Landing Page?
So, what goes into making a good landing Page? Here are some key elements:
- A clear and concise headline that tells visitors what they can expect from your page
- Subheadings and bullet points that make your content easy to scan
- Engaging images or videos
- Compelling copy that entices visitors to take action
- A strong call-to-action (CTA) button that tells visitors what they need to do next
- A form that is easy to fill out
Now that we’ve covered what makes a good landing page let’s move on to some specific design trends you can try out in 2023.
7 Design Trends to Try In 2023
As we move towards the end of the year, keeping up with the latest website and landing page design trends is important. Some of the top design trends for 2023 include:
1. Minimalistic Design
One of the most popular design trends in recent years has been minimalism. And it’s no surprise because – minimalist designs are clean, simple, and easy on the eyes. Most importantly, they’re also highly effective in terms of conversion rates.
When it comes to landing pages, less is definitely more. A clean and clutter-free design will help to focus the reader’s attention on your call-to-action (CTA), which is essential for generating leads and conversions. This type of design focuses on simplicity and functionality, with a heavy focus on whitespace. This can be achieved through the use of white space, simple fonts, and clean lines. By stripping away any unnecessary elements, you can create a sleek and modern design that is easy for visitors to navigate.
2. Interactive Elements
Interactive elements are another great way to engage website visitors and encourage them to convert. You can make your website more engaging and user-friendly by incorporating interactive elements into your website or landing page design.
Some examples of interactive elements include quizzes, polls, surveys, calculators, and games. These elements can help improve the user experience and collect valuable data that can be used to improve your marketing strategy.
3. Drop Shadows and Depth
Another popular design trend that shows no signs of slowing down is the use of drop shadows and depth to create a sense of dimension. This trend can be seen across website and landing page design and is an effective way to add visual interest to your page.
When used correctly, drop shadows and depth can help to draw the eye towards your CTA, making it more likely that visitors will take action.
4. Video Backgrounds
Video is one of the most powerful marketing tools at your disposal. It’s an engaging and visually appealing way to communicate your message and can be extremely effective in conversion rates.
Incorporating video into your landing page design is a great way to add some personality to your page and make it more memorable for visitors. When used as a background, video can help to set the tone for your page and create an immersive experience for visitors.
5. Split Screen Page Design
Split screen landing pages are a relatively new trend that is becoming increasingly popular. This type of design involves splitting the screen into two halves, with each half containing different content.
Split screen landing pages can highlight two different products or services, compare and contrast two options, or provide more information about a single product or service.
6. Custom Illustrations
Custom illustrations are a unique and eye-catching way to add personality to your website or landing page. These days, you can use several online tools to create custom illustrations, such as Canva and Illustrator.
Incorporating custom illustrations into your design will make your page more memorable and stand out from the competition. When used correctly, they can also help to highlight important elements, such as your CTA.
7. Live Chats Design
Another great way to increase conversions on your landing pages is by incorporating a live chat feature. This allows website visitors to instantly connect with a customer service representative who can answer any questions they may have.
Including a live chat feature or installing intelligent chatbots on your landing page design can help to increase conversion rates by providing website visitors with the information they need to make a purchasing decision.
Conclusion
If you’re not using landing pages as part of your digital marketing strategy, you’re missing out on a huge opportunity to generate leads and conversions. As we move into the future, it will be interesting to see how website design evolves. We’ve outlined some top landing page design trends that we think will be popular in 2023 and beyond. If you want to stay ahead of the curve, start planning for these changes now. Contact us today to schedule a consultation or request a quote – our team is excited to help you create a beautiful website that reflects your unique brand and drives conversions. Thank you for reading!
If staying up-to-date with the latest design trends is important to you, partner with us to take the next steps toward implementing a winning design and marketing strategy in 2023.
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